Marketing The Professional Services Firm
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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to
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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for g
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Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of
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Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating le
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"Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management