Marketing to Generation X
| Author | : Karen Ritchie |
| Publisher | : Free Press |
| Total Pages | : 200 |
| Release | : 1995 |
| ISBN-10 | : UOM:39015033323695 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Marketing to Generation X by : Karen Ritchie
Download or read book Marketing to Generation X written by Karen Ritchie and published by Free Press. This book was released on 1995 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.
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