Marketing to Women Around the World
| Author | : Rena Bartos |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 352 |
| Release | : 1989 |
| ISBN-10 | : UCSD:31822003140597 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Marketing to Women Around the World by : Rena Bartos
Download or read book Marketing to Women Around the World written by Rena Bartos and published by Harvard Business Review Press. This book was released on 1989 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.
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