Marketing Tourism Destinations

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Marketing Tourism Destinations
Language: en
Pages: 242
Authors: Ernie Heath
Categories: Business & Economics
Type: BOOK - Published: 1992-02-14 - Publisher: John Wiley & Sons

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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of
Marketing Tourism Places
Language: en
Pages: 314
Authors: Gregory John Ashworth
Categories: Business & Economics
Type: BOOK - Published: 2012-12-05 - Publisher: Routledge

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust
Marketing and Managing Tourism Destinations
Language: en
Pages: 898
Authors: Alastair M. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2023-07-31 - Publisher: Taylor & Francis

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Marketing Tourist Destinations in Emerging Economies
Language: en
Pages: 315
Authors: Ishmael Mensah
Categories: Business & Economics
Type: BOOK - Published: 2021-11-27 - Publisher: Springer Nature

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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati
Managing and Marketing Tourist Destinations
Language: en
Pages: 263
Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2010-11 - Publisher: Routledge

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the