Mass Communication and Public Health
| Author | : Charles K. Atkin |
| Publisher | : SAGE |
| Total Pages | : 204 |
| Release | : 1990-08 |
| ISBN-10 | : 0803939256 |
| ISBN-13 | : 9780803939257 |
| Rating | : 4/5 (257 Downloads) |
Book Synopsis Mass Communication and Public Health by : Charles K. Atkin
Download or read book Mass Communication and Public Health written by Charles K. Atkin and published by SAGE. This book was released on 1990-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:
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