Mastering Fashion Marketing

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Mastering Fashion Marketing

Author	: Tim Jackson
Publisher	: Bloomsbury Publishing
Total Pages	: 240
Release	: 2017-09-16
ISBN-10	: 9781137092717
ISBN-13	: 1137092718
Rating	: 4/5 (718 Downloads)

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Book Synopsis Mastering Fashion Marketing by : Tim Jackson

Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Mastering Fashion Marketing Related Books

Language: en
Pages: 240

Mastering Fashion Marketing

Authors: Tim Jackson

Categories: Business & Economics

Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I

Language: en
Pages: 284

Fashion Marketing and Communication

Authors: Olga Mitterfellner

Categories: Business & Economics

Type: BOOK - Published: 2019-11-14 - Publisher: Routledge

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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of

Language: en
Pages: 241

Fashion Buying and Merchandising

Authors: Rosy Boardman

Categories: Business & Economics

Type: BOOK - Published: 2020-05-10 - Publisher: Routledge

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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the

Language: en
Pages: 241

The Fashion Handbook

Authors: Tim Jackson

Categories: Design

Type: BOOK - Published: 2004-09-20 - Publisher: Routledge

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The Fashion Handbook explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry'

Language: en
Pages: 240

Mastering Fashion Marketing

Authors: Tim Jackson

Categories: Business & Economics

Type: BOOK - Published: 2008-12-22 - Publisher: Palgrave

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I