Mastering The Hype Cycle

Download Mastering The Hype Cycle full books in PDF, epub, and Kindle. Read online free Mastering The Hype Cycle ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Mastering the Hype Cycle

Mastering the Hype Cycle
Author :
Publisher : Harvard Business Press
Total Pages : 257
Release :
ISBN-10 : 9781422135129
ISBN-13 : 1422135128
Rating : 4/5 (128 Downloads)

Book Synopsis Mastering the Hype Cycle by : Jackie Fenn

Download or read book Mastering the Hype Cycle written by Jackie Fenn and published by Harvard Business Press. This book was released on 2008-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.


Mastering the Hype Cycle Related Books

Mastering the Hype Cycle
Language: en
Pages: 257
Authors: Jackie Fenn
Categories: Business & Economics
Type: BOOK - Published: 2008-10-14 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the para
Mastering the Hype Cycle
Language: en
Pages: 237
Authors: Jackie Fenn
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Harvard Business School Press

DOWNLOAD EBOOK

Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out was
Digital to the Core
Language: en
Pages: 281
Authors: Mark Raskino
Categories: Business & Economics
Type: BOOK - Published: 2016-09-12 - Publisher: Routledge

DOWNLOAD EBOOK

There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change b
The Master Switch
Language: en
Pages: 388
Authors: Tim Wu
Categories: Social Science
Type: BOOK - Published: 2010-11-01 - Publisher: Atlantic Books Ltd

DOWNLOAD EBOOK

Winner of the 2011 Business Book of the Year Award The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet i
Simply Managing
Language: en
Pages: 215
Authors: Henry Mintzberg
Categories: Business & Economics
Type: BOOK - Published: 2013-09-02 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

This is a simplified, shortened, and updated version of the definitive title on management (Managing, which has sold over 70,000 copies) from management legend