McLuhan's Children: The Greenpeace Message and the Media
Author | : Stephen Dale |
Publisher | : Between the Lines |
Total Pages | : 236 |
Release | : 1996-09-01 |
ISBN-10 | : 9781926662176 |
ISBN-13 | : 1926662172 |
Rating | : 4/5 (172 Downloads) |
Download or read book McLuhan's Children: The Greenpeace Message and the Media written by Stephen Dale and published by Between the Lines. This book was released on 1996-09-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.