Measurement And Research Methods In International Marketing

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Measurement and Research Methods in International Marketing

Measurement and Research Methods in International Marketing
Author :
Publisher : Emerald Group Publishing
Total Pages : 252
Release :
ISBN-10 : 9781780520940
ISBN-13 : 1780520948
Rating : 4/5 (948 Downloads)
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Book Synopsis Measurement and Research Methods in International Marketing by : Marko Sarstedt

Download or read book Measurement and Research Methods in International Marketing written by Marko Sarstedt and published by Emerald Group Publishing. This book was released on 2011-08-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.


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