Media and Communication Research
Author | : Arthur Asa Berger |
Publisher | : SAGE |
Total Pages | : 324 |
Release | : 2000-03-21 |
ISBN-10 | : 0761918531 |
ISBN-13 | : 9780761918530 |
Rating | : 4/5 (530 Downloads) |
Download or read book Media and Communication Research written by Arthur Asa Berger and published by SAGE. This book was released on 2000-03-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.