Media Franchising
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Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2013-03-22 - Publisher: NYU Press
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2012 - Publisher: U of Minnesota Press
Untangles the web of commodity, capitalism, and art that is anime
Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 2019-04-01 - Publisher: Edinburgh University Press
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international sc
Language: en
Pages: 457
Pages: 457
Type: BOOK - Published: 2020-04-24 - Publisher: IGI Global
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 2021-09-30 - Publisher: Routledge
This book explores horror film franchising from a broad range of interdisciplinary perspectives and considers the horror film’s role in the history of franchi
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