Media, Organizations and Identity
| Author | : Lilie Chouliaraki |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2009-12-09 |
| ISBN-10 | : 9780230248397 |
| ISBN-13 | : 023024839X |
| Rating | : 4/5 (39X Downloads) |
Book Synopsis Media, Organizations and Identity by : Lilie Chouliaraki
Download or read book Media, Organizations and Identity written by Lilie Chouliaraki and published by Springer. This book was released on 2009-12-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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