Media Product Portfolios

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Media Product Portfolios

Author	: Robert G. Picard
Publisher	: Routledge
Total Pages	: 273
Release	: 2014-04-08
ISBN-10	: 9781135250348
ISBN-13	: 1135250340
Rating	: 4/5 (340 Downloads)

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Book Synopsis Media Product Portfolios by : Robert G. Picard

Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

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