More Advertising Worldwide
| Author | : Ingomar Kloss |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 356 |
| Release | : 2012-12-06 |
| ISBN-10 | : 9783540247883 |
| ISBN-13 | : 3540247882 |
| Rating | : 4/5 (882 Downloads) |
Download or read book More Advertising Worldwide written by Ingomar Kloss and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
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