Multichannel Marketing
| Author | : Akin Arikan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 291 |
| Release | : 2011-05-04 |
| ISBN-10 | : 9781118059531 |
| ISBN-13 | : 1118059530 |
| Rating | : 4/5 (530 Downloads) |
Download or read book Multichannel Marketing written by Akin Arikan and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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