Multimodal Metaphor

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Multimodal Metaphor

Author	: Charles Forceville
Publisher	: Walter de Gruyter
Total Pages	: 487
Release	: 2009
ISBN-10	: 9783110205152
ISBN-13	: 3110205157
Rating	: 4/5 (157 Downloads)

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Book Synopsis Multimodal Metaphor by : Charles Forceville

Download or read book Multimodal Metaphor written by Charles Forceville and published by Walter de Gruyter. This book was released on 2009 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad

Multimodal Metaphor Related Books

Language: en
Pages: 487

Multimodal Metaphor

Authors: Charles Forceville

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2009 - Publisher: Walter de Gruyter

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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on com

Language: en
Pages: 242

Multimodal Metaphor and Metonymy in Advertising

Authors: Paula Pérez Sobrino

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2017-12-15 - Publisher: John Benjamins Publishing Company

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Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyo

Language: en
Pages: 208

Visual Metaphor

Authors: Gerard J. Steen

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2018-12-15 - Publisher: John Benjamins Publishing Company

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Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modali

Language: en
Pages: 244

Pictorial Metaphor in Advertising

Authors: Charles Forceville

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2002-01-22 - Publisher: Routledge

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Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Cha

Language: en
Pages: 388

Current Approaches to Metaphor Analysis in Discourse

Authors: Ignasi Navarro i Ferrando

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2019-09-02 - Publisher: Walter de Gruyter GmbH & Co KG

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This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor acro