Multinational Retailers and Consumers in China
| Author | : J. Gamble |
| Publisher | : Springer |
| Total Pages | : 270 |
| Release | : 2011-07-12 |
| ISBN-10 | : 9780230317000 |
| ISBN-13 | : 0230317006 |
| Rating | : 4/5 (006 Downloads) |
Book Synopsis Multinational Retailers and Consumers in China by : J. Gamble
Download or read book Multinational Retailers and Consumers in China written by J. Gamble and published by Springer. This book was released on 2011-07-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
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