Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns
| Author | : Richard Kirstein |
| Publisher | : Rethink Press |
| Total Pages | : 272 |
| Release | : 2020-03-04 |
| ISBN-10 | : 1781334552 |
| ISBN-13 | : 9781781334553 |
| Rating | : 4/5 (553 Downloads) |
Book Synopsis Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns by : Richard Kirstein
Download or read book Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns written by Richard Kirstein and published by Rethink Press. This book was released on 2020-03-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. Music Rights Without Fights will empower advertisers to understand how music rights work, how to control costs and mitigate risks, and the strategies for securing smarter deals and sustainable relationships.
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