Nation Branding In Modern History
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Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2004 - Publisher: Berghahn Books
Combining the perspectives of 18 international scholars from Europe and the United States with a critical discussion of the role of culture in international rel
Language: en
Pages: 261
Pages: 261
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
Language: en
Pages: 385
Pages: 385
Type: BOOK - Published: 2021-08-01 - Publisher: Harper Collins
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled c
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