Neo Tribes

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Neo-Tribes
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This collection brings together perspectives drawn from a range of international scholars who have conducted research into the applications of neo-tribal theory
The Time of the Tribes
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In this exciting book Michel Maffesoli argues that the conventional approaches to understanding solidarity and society are deeply flawed. He contends that mass
Becoming and Consumption
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Becoming and Consumption uses the Spanish novels Alivio rapido;Veo, veo; Amor, curiosidad, prozac, y dudas; and Los placeres de Anastasia to explore the relatio
Recent Advances in the Roles of Cultural and Personal Values in Organizational Behavior
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The complete understanding of organizational culture and personal values is fundamental for running and improving modern organizations. By identifying the under
Consumer Tribes
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Authors: Avi Shankar
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Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class