Net Words Creating High Impact Online Copy

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Net Words: Creating High-Impact Online Copy

Net Words: Creating High-Impact Online Copy
Author :
Publisher : McGraw-Hill Education
Total Pages : 276
Release :
ISBN-10 : 0071380396
ISBN-13 : 9780071380393
Rating : 4/5 (393 Downloads)

Book Synopsis Net Words: Creating High-Impact Online Copy by : Nick Usborne

Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw-Hill Education. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customers­­and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.


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