New Methods Of Market Research And Analysis

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Marketing Research Methods

Author	: Mercedes Esteban-Bravo
Publisher	: Cambridge University Press
Total Pages	: 883
Release	: 2021-01-28
ISBN-10	: 9781108834988
ISBN-13	: 1108834981
Rating	: 4/5 (981 Downloads)

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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Marketing Research Methods Related Books

Language: en
Pages: 883

Marketing Research Methods

Authors: Mercedes Esteban-Bravo

Categories: Business & Economics

Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Language: en
Pages: 497

Alternative Market Research Methods

Authors: Alison Lawson

Categories: Business & Economics

Type: BOOK - Published: 2016-09-13 - Publisher: Routledge

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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan

Language: en
Pages: 283

New Methods of Market Research and Analysis

Authors: G. Scott Erickson

Categories: Business & Economics

Type: BOOK - Published: 2017-10-27 - Publisher: Edward Elgar Publishing

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New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional rese

Language: en
Pages: 361

Games and Gamification in Market Research

Authors: Betty Adamou

Categories: Business & Economics

Type: BOOK - Published: 2018-11-03 - Publisher: Kogan Page Publishers

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Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no ot

Language: en
Pages: 521

Essentials of Marketing Research

Authors: Kenneth E. Clow

Categories: Business & Economics

Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing