New Perspectives on Rural Marketing
| Author | : Ramkishen Y. |
| Publisher | : Jaico Publishing House |
| Total Pages | : 276 |
| Release | : 2002-01-01 |
| ISBN-10 | : 9788179920855 |
| ISBN-13 | : 8179920852 |
| Rating | : 4/5 (852 Downloads) |
Book Synopsis New Perspectives on Rural Marketing by : Ramkishen Y.
Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
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