New Product Development
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Language: en
Pages: 601
Pages: 601
Type: BOOK - Published: 2003-10-16 - Publisher: Elsevier
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of
Language: en
Pages: 525
Pages: 525
Type: BOOK - Published: 2011-04-01 - Publisher: Elsevier
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def
Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produ
Language: en
Pages: 395
Pages: 395
Type: BOOK - Published: 2011-02-14 - Publisher: John Wiley & Sons
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were
Language: en
Pages: 560
Pages: 560
Type: BOOK - Published: 2008 - Publisher: Routledge
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
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