On Becoming A Consumer

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On Becoming a Consumer

On Becoming a Consumer
Author :
Publisher : Routledge
Total Pages : 430
Release :
ISBN-10 : 9780750683357
ISBN-13 : 075068335X
Rating : 4/5 (35X Downloads)
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Book Synopsis On Becoming a Consumer by : James U. McNeal

Download or read book On Becoming a Consumer written by James U. McNeal and published by Routledge. This book was released on 2007 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.


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