Optimal Database Marketing
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Language: en
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Type: BOOK - Published: 2002-03-26 - Publisher: SAGE
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"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Language: en
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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communi
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Pages: 383
Type: BOOK - Published: 2003-05-28 - Publisher: CRC Press
Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statistici