Partnerships For Profit

Download or read book Partnerships for Profit written by Jordan D. Lewis and published by Simon and Schuster. This book was released on 2002-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with new levels of savage competition, tens of thousands of companies, including fierce competitors, are sharing their resources and expertise to develop new products, achieve larger scale economies, and gain access to new technology and new markets. These strategic alliances are justifiably hailed by many as the competitive weapon of the 1990s. But because they are blurring and reshaping the very structure and boundaries of corporations in unprecedented ways, the process of designing and managing these alliances confronts managers with the awesome task of inventing theory and practice on a daily basis. Up to now, they have had few places to turn for guidance.