Personalization

Download Personalization full books in PDF, epub, and Kindle. Read online free Personalization ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Personalization Paradox

The Personalization Paradox
Author :
Publisher : XML Press
Total Pages : 280
Release :
ISBN-10 : 9781937434731
ISBN-13 : 1937434737
Rating : 4/5 (737 Downloads)

Book Synopsis The Personalization Paradox by : Val Swisher

Download or read book The Personalization Paradox written by Val Swisher and published by XML Press. This book was released on 2021-03-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.


The Personalization Paradox Related Books

The Personalization Paradox
Language: en
Pages: 280
Authors: Val Swisher
Categories: Computers
Type: BOOK - Published: 2021-03-08 - Publisher: XML Press

DOWNLOAD EBOOK

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization play
The Personalization of the Museum Visit
Language: en
Pages: 228
Authors: Seph Rodney
Categories: Social Science
Type: BOOK - Published: 2019-05-13 - Publisher: Routledge

DOWNLOAD EBOOK

The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. C
The Complete Guide to B2B Marketing
Language: en
Pages: 256
Authors: Kim Ann King
Categories: Business & Economics
Type: BOOK - Published: 2015-03-23 - Publisher: Pearson Education

DOWNLOAD EBOOK

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologi
Amazon
Language: en
Pages: 127
Authors: Leah Retta
Categories:
Type: BOOK - Published: 2019-06-17 - Publisher:

DOWNLOAD EBOOK

Hayduke Lives!
Language: en
Pages: 416
Authors: Edward Abbey
Categories: Fiction
Type: BOOK - Published: 2011-08-21 - Publisher: Rosetta Books

DOWNLOAD EBOOK

“Abbey’s latter-day Luddites, introduced in his novel The Monkey Wrench Gang, are back—and not a moment too soon” (The New York Times). George Washingto