Perspectives On Cross Cultural Ethnographic Brand Image Storytelling Unconscious Needs And Hospitality Guest Research

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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Author	: Arch G. Woodside
Publisher	: Emerald Group Publishing
Total Pages	: 325
Release	: 2009-12-21
ISBN-10	: 9781849506038
ISBN-13	: 1849506035
Rating	: 4/5 (035 Downloads)

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Book Synopsis Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research by : Arch G. Woodside

Download or read book Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2009-12-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

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