Persuasive Communication
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Language: en
Pages: 779
Pages: 779
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Language: en
Pages: 401
Pages: 401
Type: BOOK - Published: 2016-08-22 - Publisher: Guilford Publications
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and socia
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 1997 - Publisher: Gower Publishing, Ltd.
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2009-12 - Publisher: Juta and Company Ltd
This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic stat
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