Pfizer and the Challenges of the Global Pharmaceutical Industry
| Author | : Axel Jörn |
| Publisher | : Anchor Academic Publishing |
| Total Pages | : 33 |
| Release | : 2016-07 |
| ISBN-10 | : 9783960670063 |
| ISBN-13 | : 3960670060 |
| Rating | : 4/5 (060 Downloads) |
Download or read book Pfizer and the Challenges of the Global Pharmaceutical Industry written by Axel Jörn and published by Anchor Academic Publishing. This book was released on 2016-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
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