Pharmaceutical Marketing

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Pharmaceutical Marketing

Author	: Mickey C. Smith
Publisher	: CRC Press
Total Pages	: 444
Release	: 1991-10-24
ISBN-10	: 1439810915
ISBN-13	: 9781439810910
Rating	: 4/5 (910 Downloads)

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Book Synopsis Pharmaceutical Marketing by : Mickey C. Smith

Download or read book Pharmaceutical Marketing written by Mickey C. Smith and published by CRC Press. This book was released on 1991-10-24 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

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A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the t

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Global Issues in Pharmaceutical Marketing

Authors: Lea Prevel Katsanis

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the e

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Pharmaceutical Marketing

Authors: Eugene Mick Kolassa

Categories: Medical

Type: BOOK - Published: 2002-03-12 - Publisher: CRC Press

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Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, a