Potential Economic Impact Of The South Carolina Agricultural Marketing Campaign

Download or read book Potential Economic Impact of the South Carolina Agricultural Marketing Campaign written by Carlos E. Carpio and published by . This book was released on 2007 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to evaluate the potential impact of the South Carolina agricultural marketing and branding campaign which will be launched on May 22, 2007. The analysis revealed that at equal prices (0% premium), 95% of consumers will choose SC grown produce over out-of-state produce. At a 5% premium level, 78% of consumers will still prefer SC grown fruits and vegetables. Further, it was estimated that South Carolinians spend on average about $72 a year on the 14 fruits and vegetables that are available from local and out-of-state sources.