Power Branding

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Power Branding

Author	: Steve McKee
Publisher	: Macmillan
Total Pages	: 258
Release	: 2014-01-07
ISBN-10	: 9781137278845
ISBN-13	: 1137278846
Rating	: 4/5 (846 Downloads)

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Book Synopsis Power Branding by : Steve McKee

Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.

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Power Branding

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The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn

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Power Brands

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