Power Of The Spoken Word

Download or read book Orality written by Graham Furniss and published by Springer. This book was released on 2004-09-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.