Powerful Products

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Powerful Products

Powerful Products
Author :
Publisher : Amacom Books
Total Pages : 274
Release :
ISBN-10 : 0814405665
ISBN-13 : 9780814405666
Rating : 4/5 (666 Downloads)

Book Synopsis Powerful Products by : Roger Bean

Download or read book Powerful Products written by Roger Bean and published by Amacom Books. This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.


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Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Ye