Price Management in Financial Services
| Author | : Georg Wuebker |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 224 |
| Release | : 2008 |
| ISBN-10 | : 0566088215 |
| ISBN-13 | : 9780566088216 |
| Rating | : 4/5 (216 Downloads) |
Download or read book Price Management in Financial Services written by Georg Wuebker and published by Gower Publishing, Ltd.. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, multi-channel pricing and non linear pricing. As exemplified by a large number of Simon-Kucher & Partners' international case studies, the book illustrates how such professional pricing techniques hold the key to enormous profit potential.
Top