Principles of Advertising
| Author | : Monle Lee |
| Publisher | : Routledge |
| Total Pages | : 452 |
| Release | : 2005 |
| ISBN-10 | : 9780789022998 |
| ISBN-13 | : 0789022990 |
| Rating | : 4/5 (990 Downloads) |
Book Synopsis Principles of Advertising by : Monle Lee
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
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