Problems And Prospects Of Retail Marketing

Download or read book Problems and Prospects of Retail Marketing written by Rajib Lochan Panigrahy and published by Discovery Publishing House Pvt Limited. This book was released on 2011-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book contains eleven articles of research on retail marketing like rural retailing, urban retailing, organised retailing, unorganised retailing, customer relationship management, customer satisfaction, applications of information technology in retailing, Indian retail industry, trends and developments of retail industry, prospects and opportunities of retail industry, foreign direct investment in retail industry, employment in retail industry, case studies of specific products of retail industry on specific consumer products, role of retail industry for economic growth of a country, etc. by eminent authors, academicians, researchers from different institutions and/or research project offices of repute from academic and professional institutions from the faculties of management, economics and commerce.