Product Recall

Download or read book Global Supply Chain Quality Management written by Barbara B. Flynn and published by CRC Press. This book was released on 2014-11-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and include the perspectives of U.S. and Chinese executives. The book then presents a conceptual model that synthesizes the literature and case studies, and describes the ways in which alternative product recall strategies influence consumers' perception of an organization's corporate social legitimacy and consumers' future purchasing behaviors.