Profiting In Americas Multicultural Marketplace

Download or read book Profiting in America's Multicultural Marketplace written by Sondra B. Thiederman and published by . This book was released on 1991 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.