Project Marketing

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This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructu
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Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields hol
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The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at p
Project Marketing
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Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketin