Public Communication Campaigns

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Public Communication Campaigns

Author	: Ronald E. Rice
Publisher	: SAGE
Total Pages	: 444
Release	: 2001
ISBN-10	: 0761922067
ISBN-13	: 9780761922063
Rating	: 4/5 (063 Downloads)

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Book Synopsis Public Communication Campaigns by : Ronald E. Rice

Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

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Planning and Managing Public Relations Campaigns

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Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan