Public Relations And Advertising Theories Concepts And Practices

Download or read book Public Relations and Advertising Theories: Concepts and Practices written by Bayram Oguz Aydin and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.