Real Luxury

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Real Luxury

Author	: M. Pinkhasov
Publisher	: Springer
Total Pages	: 175
Release	: 2014-08-28
ISBN-10	: 9781137395573
ISBN-13	: 1137395575
Rating	: 4/5 (575 Downloads)

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Book Synopsis Real Luxury by : M. Pinkhasov

Download or read book Real Luxury written by M. Pinkhasov and published by Springer. This book was released on 2014-08-28 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affe

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The Literary Digest

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