Red Ocean Traps Harvard Business Review Classics
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Type: BOOK - Published: 2017-05-30 - Publisher: Harvard Business Review Press
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren
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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes
Language: en
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The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million
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