Reimagining and Reshaping Events
Author | : Jeffrey Wrathall |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 285 |
Release | : 2022-01-05 |
ISBN-10 | : 9781911635895 |
ISBN-13 | : 1911635891 |
Rating | : 4/5 (891 Downloads) |
Download or read book Reimagining and Reshaping Events written by Jeffrey Wrathall and published by Goodfellow Publishers Ltd. This book was released on 2022-01-05 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.