Retail In The Digital Age

Download or read book Retail in the Digital Age written by Nigel Cope and published by Bowerdean Publishing Company. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively and informative book, a leading retailing expert explores the impact digital technology is likely to have on all aspects of the industry. He analyzes how it has already transformed shopping methods and habits in both the US and UK, profiles the major corporations developing technology, and looks at the competing options available to retailers -- the internet vs. Online Services.. .Video on Demand...Virtual Reality. Readers will learn how giants like Wal-Mart and Sainsbury's are reacting to the challenge, and look at electronic shopping's effect on smaller retailers, on employment, property, delivery, and price, as well as on customer protection from such technology-created problems as internet pornography and credit card fraud. This book is vital to all professionals in retail today, especially those who want to stay that way.