Retailing Today
Author | : Don L. James |
Publisher | : Houghton Mifflin Harcourt P |
Total Pages | : 680 |
Release | : 1975 |
ISBN-10 | : WISC:89031127939 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Retailing Today written by Don L. James and published by Houghton Mifflin Harcourt P. This book was released on 1975 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management development guide on retail marketing, with particular reference to the USA - covers shop location, layout and design, administrative aspects, recruitment and personneling, merchandise planning, purchasing, pricing, advertising, credit, financial management, the impact of consumerism, etc. Diagrams, flow charts, glossary, illustrations and references.