Return on Customer
| Author | : Don Peppers |
| Publisher | : Broadway Business |
| Total Pages | : 0 |
| Release | : 2005 |
| ISBN-10 | : 0385510306 |
| ISBN-13 | : 9780385510301 |
| Rating | : 4/5 (301 Downloads) |
Book Synopsis Return on Customer by : Don Peppers
Download or read book Return on Customer written by Don Peppers and published by Broadway Business. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.
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